CBS in the Media
Custom Benefits Solutions spends a portion of the year speaking at prominent industry events, organizing forums and seminars, and connecting with business leaders across the US.
Industry Publications
What if we bought groceries the same way we bought health care?
Published: March 2021
When you consider quality in health care, it’s easy to be influenced by shiny objects like marketing, advertising and the familiarity of brand names. Umm, sounds a lot like shopping for anything else, right?
Magic, Pixie Dust & Miracles
Published: June 2020
Gupton helped Dr. Shane Purcell MD write the 4th Chapter of this book titled “Employers + Benefit Advisor + DPC = Miracles”. Magic, Pixie Dust and Miracles is in the author’s words “is the culmination of years of experience working with employers (small and large), the magic and the mistakes”.
2020 Top 20 Women in Benefit Advising
Published: June 2020
Cristy Gupton was chosen for another year as a one of the Top Women in Benefit Advising. On the awardee’s, the magazine says “an exceptional group of women who have worked tirelessly to carve out their own space in the advising field. From starting their own firms, to mentoring other women in the field, to balancing…”
Employer and Plan Sponsor Views on Pharmacy Reimbursement
Published: June 2020
“employers and plan sponsors have sought to quantify the outcomes achieved for the dollars spent on health care products and services for plan participants. To date, we have seen some progress towards this aim by progressive plan sponsors and government payers on the medical side, rewarding doctors and hospitals for achieving specific quality outcomes and cutting reimbursement and/or access to lower value providers.”
Why a high performing health plan is like a Prius—and that's a good thing
Published: October 21st 2019
BenefitsPro Magazine published an article I wrote about high performing health plans and how Direct Primary Care and other cost containment strategies make up the technology that helps it perform--much like the way a hybrid engine in a car like my new Toyota Prius.
What’s the good news, ladies? Holiday time!
Published: December 13th 2018
“One of the ways I have definitely found the joy this year is by meeting so many wonderful rock star women in our industry from around the country and sharing their inspiring stories“
2018 Top Women in Benefit Advising
Published: October 18th 2018
In a largely male-dominated profession, EBA’s 2018 Top Women in Benefit Advising stand out for both personal and professional reasons…“I don't shy away from the truth no matter how it may impact my own bottom line. If it helps my clients then that's all that matters.”
Moved to action: Employee benefits broker takes on opioid crisis
Published: October 9th 2018
“When Cristy saw the need, she rose to the challenge,” says Eric Silverman, founder of Voluntary Disruption, who nominated Gupton for Employee Benefit Adviser’s Top Women in Benefit Advising Award.
Speaking Engagements
Upcoming Speaking Engagements
Most Recent Speaking Engagements
Misc. Media
Direct Primary Care Benefits with Brett Shoemaker
Wednesday, September 21, 2022
Self-Funded + Direct Primary Care w/ Cristy Gupton of Custom Benefits Solutions. Listen and learn how DPC can help revolutionize your Employee Benefits offering!
Action & Ambition Podcast
Wednesday, June 2, 2021
Welcome to another episode of Action and Ambition. We are joined today by Cristy Gupton, President of Custom Benefits Solutions who solves important healthcare challenges.
Healthcare Americana Podcast
Tuesday, September 29, 2020
CBS talks with host of the Healthcare Americana podcast on small and large employers handling benefit plans for their employees in the midst of the COVID-19 pandemic. They also discuss the fragility of many business leaders assuming their employees are happy with their current benefit plans.
Year-End Summits
Friday, November 9 - Saturday, November 10
New York City
In early November, Cristy attended a Rip Medical Debt conference covering Medical Debt in America and Veterans’ Medical Debt.
Videos
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